Customers know that the food that they put on their plates plays a big part in their well-being. They know that if they watch what they eat and make good choices, they will probably go to the doctor’s office with a good bill of health every year.
This is why customers are becoming hyperconscious of every item they pick up from the grocery store. They scan the ingredient lists on the back of cans and packages, scanning forkeywords and terms that they don’t like. If food companies want their products to be brought to the cash register, they might want to clean up their labels.
The clean label movement is a popular campaign that asks food companies to be transparent about their ingredient lists and encourages customers to look for labels that are deemed clean. There is no clear definition of what makes a label completely clean and people have different standards for their grocery lists. The majority seem to be searching for products that have short easy-to-understand labels with natural components.
One of the ingredients that people are currently avoiding are artificial colours and dyes. Some believe that food dyes can have negative effects on the physical health and behaviour of young children, encouraging cases of hyperactivity. While there is no definitive proof that certain dyes are the root of hyperactivity, parents are still skipping over the ingredients just in case. This can be a very tricky situation for food companies that need their products to have a certain look.
To solve this specific problem, companies can swap out the artificial food dyes for ones made from natural resources. That way they can make their labels cleaner and tend to their customer’s key needs. Companies can get these solutions from the leading supply-chain CCC Ingredients, which has sourced a number of organic options from global food colouring suppliers.
These suppliers have a range of Natracol dyes, which are made from produce like beetroot, carrots, annatto and paprika that can be used to create beautiful and vivid colours. They also have a line of Futurals to respond to the popularity of the clean label movement. These shades are made from extracted herbs, spices, vegetables, fruits, algae and edible flowers. Curious companies can learn more at CCC Ingredients where they can explore the impressive online portfolio filled with food dyes and other helpful substitutes.
Another food category that people are avoiding are genetically modified organisms, otherwise known as GMOs. A study by the Hartman group found that the number of consumers avoiding GMOs has grown over several years — only fifteen percent of shoppers admitted to staying away from the classification in 2007, but that group has reached almost fifty percent.
Some of the components that the average customer doesn’t want to find on the packaging, include:
- Artificial sweeteners
- Artificial flavours
- Artificial preservatives
- Hydrogenated fats
The most important thing that companies can do to gain the trust of customers is to be transparent about their ingredients. When you give people all of the information they’re looking for, they will confidently pick your items off the shelf and into their bags.